I love that you have published an Anat Shenker-Osorio piece at the Contrarian. I hope you have her on to speak with Jen sometimes. I always find the things she talks about insightful, clear, and important.
Political scientists and/or social psychologists have shown that when people's values conflict with their interest, they will most often vote their values-- even to the detriment of their own interests.
The GQP has been more effective than the Democrats at appealing to the values of the working class, and low-information voters. And so they gleefully vote for their own screwing
This important piece highlights the weakness of short term optimization of one message compared to a strategic long-term persuasion effort. Republicans understand persuasion but Democratic campaigns don't.
In marketing we understand the need for long-term coherent messaging to build brand preferences, and undermine the competition. Why that knowledge hadn't penetrated Democratic party efforts drives me crazy.
It appears, to my outside observation, that a big driver of this failure is the focus and control of Democratic messaging funds by specific campaigns. Major candidates raise must of their own funds and have little incentive to spend money to support the broader Democratic party brand. That's especially true in the years before their next election. So the Democratic party brand is battered by daily Republican attacks on issues most favorable to Republicans and Democrats respond with a two month ad blitz every four years. Plus there is no coherent message about common values across the many Democratic campaigns. And we wonder why the Democratic party favorability levels are in the toilet?
It seems that politicians these days -- or at least Democratic politicians -- mostly use polls to determine what groups are the most productive targets for their pandering and posing.
I love that you have published an Anat Shenker-Osorio piece at the Contrarian. I hope you have her on to speak with Jen sometimes. I always find the things she talks about insightful, clear, and important.
Once again excellent. Because it is true. Any industrial or political organiser can attest to its truth. From you to someone’s ears! 🤞
Political scientists and/or social psychologists have shown that when people's values conflict with their interest, they will most often vote their values-- even to the detriment of their own interests.
The GQP has been more effective than the Democrats at appealing to the values of the working class, and low-information voters. And so they gleefully vote for their own screwing
This important piece highlights the weakness of short term optimization of one message compared to a strategic long-term persuasion effort. Republicans understand persuasion but Democratic campaigns don't.
In marketing we understand the need for long-term coherent messaging to build brand preferences, and undermine the competition. Why that knowledge hadn't penetrated Democratic party efforts drives me crazy.
It appears, to my outside observation, that a big driver of this failure is the focus and control of Democratic messaging funds by specific campaigns. Major candidates raise must of their own funds and have little incentive to spend money to support the broader Democratic party brand. That's especially true in the years before their next election. So the Democratic party brand is battered by daily Republican attacks on issues most favorable to Republicans and Democrats respond with a two month ad blitz every four years. Plus there is no coherent message about common values across the many Democratic campaigns. And we wonder why the Democratic party favorability levels are in the toilet?
Statistical Bias: ‘lies, damn lies and statistics….’
It seems that politicians these days -- or at least Democratic politicians -- mostly use polls to determine what groups are the most productive targets for their pandering and posing.