12 Comments
User's avatar
It's Come To This's avatar

Drag is fun, mocking, biting and meant to make you laugh. In my former gay square dance club, a nerdy computer guy found his true niche as "Lois Carmen Denominator," which still makes me laugh. I cannot understand what people find so threatening about it. If anything, Pattie has probably increased Patagonia's sales. And it isn't their name anyway, but the land's.

Meredith Blake's avatar

"Lois Carmen Denominator" is so so brilliant.

Lauren's avatar

Meredith, will you or someone else please explain something to me? What did Pattie Gonia think would happen if she sold branded merch? Especially if she tried to trademark the name? I'm not a lawyer. But 1 could have seen the lawsuit coming from miles away if someone tried to trademark that name. If a drag king named themself Dicks Goods, Dicks Sporting Goods would probably sue.

Meredith Blake's avatar

Dicks Goods is a FABULOUS drag king name! And I totally agree that it gets murky when Pattie Gonia starts trying to sell merch and trademark the name for herself. I hope that both parties can find a way to collaborate since they share so many values!

Lauren's avatar

Thank you. Not bashing the drag community. There’s that sense of come on, think twice before selling that merch and trademarking the name. I agree with you. I’d love to see that collaboration. I HOPE (but doubt) the legal teams would allow that. I can see the line now. Pattie by Patagonia.

Sara's avatar
Jun 16Edited

I worked for Patagonia in the 90s and I recall having conversations with the (awesome dude) attorney who was there at the time about having to go after people who were selling "Patagucci" t-shirts in the back of Rolling Stone magazine - yep, this was a thing the old days!

He said "Do I care about some kid selling t-shirts for his beer/weed money? No. But we have to challenge every copyright infringement that is made known to us or the copyright becomes meaningless." Patagonia is probably super psyched that Pattie Gonia is an environmental ally and lemme tell you, as a company they would 1000% support her drag queen lifestyle. There is no more liberal company I know of! But the copyright thing probably has them in this pickle. Especially as she is trying to monetize the name...and once they become aware of it, they have to send those cease and desist letters. Sounds like the letters were ignored, the infringement grew, and here we are.

Merlin Dorfman's avatar

Patagonia is a geographic region of South America. It can be copyrighted or trademarked as a business, but I don't see how a person can be prevented from using the name. It's not like the store invented the name.

Joel Carper's avatar

Those “earrings are disgusting. Go figure. If he/she enjoys being repulsive, have at it.

Sara's avatar

I think they are clever. To each her own!

Joel Carper's avatar

I know. It is honestly my problem. I just don't get it. At the store a few weeks ago, there was a man with those black circular loops inserted into his earlobes. They were 2 inches in circumference. Please explain to me how looking gross isn't an intentional part of the allure.

Sara's avatar

I think those are for a “badass” vibe? Looks very unpleasant to get that look going and that is probably the point. :)

Caroline Coward's avatar

Thank you for bringing attention to this lawsuit. I find this whole matter ridiculous and highly ironic. Pattie did not take her drag name from the brand; Both the drag queen and the company took their names from the region in South America. The Pattie branded merchandise does not share colors, font, or any other design elements with the company. The company does not host LGBT+ hikes and camping trips. There is no chance of confusion between the two parties.

If anything, it would promote awareness for both the company and the drag queen.